Now more and more people want to invest a little more money, but buy a really great stuff. Higher-priced items are considered to imply better quality, exclusivity, customization, or some extra bonus. Studies of our perception of the value of goods show that we tend to link price and value of a product, and sometimes we rate high-value items as better or more efficient.

In order to meet such customer demand for quality goods in the middle price segment, brands such as Xiomi, Huawei, DJI appeared on the goods market.

"Buy nice or buy twice". Surely, you have heard such a saying and you yourself were faced with a choice: buy a cheap thing or pay for an expensive one. What is the difference between Nike, Asics and regular Chinese running shoes?

The quality of things is the first thing that comes to mind to anyone who thinks about the price difference. Often, indeed, a brand is quality. The unique characteristic of a fabric, accessories or material is expensive. For example, a runner will choose Asics sneakers, which have special cushioning - the sole of the shoe is filled with rubber foam.

Clothes made from natural, high-quality and expensive materials usually last much longer. You need to remember about caring for a thing and about the natural properties of this or that material. Buying more expensive shoes, people are looking for comfort, quality, uniqueness, status.

Also, the tendency to buy higher quality expensive things was influenced by the trend on environmental friendliness. Many manufacturers have been adopting sustainable manufacturing practices, given the rising popularity of ethically-sourced footwear around the world. According to a report by GlobeNewswire, Inc., in 2019, more than 25% of consumers consider sustainability factors while buying apparel and footwear with many people willing to pay a premium price for these products. This has led many designers of luxury footwear to focus on sustainability.