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How the crisis affected the global export of PU lady shoes in 2020

The negative impact of restrictions in connection with the Covid-19 pandemic is spreading to the activities of almost all major producing countries. Consumer spending fell significantly, which led to a 40-50% reduction in exports of women's shoes and other goods from China to the United States and Europe.

The footwear industry has been in decline since 2019. Similar trends await us at the end of 2020. Global growth in footwear production and exports has stalled at 0.6%. Most likely, this figure will be a record for more than one year.

As before, the main center of the footwear industry remains Asia, which produces 9 out of 10 pairs of PU shoes for women. And, accordingly, it consumes more than 50% of the world's footwear production, in which the share of Europe and North America is 15% each.

It is necessary to choose a visual aid that is appropriate for the material and audience.
The crisis opens up new opportunities

The online sales market is growing rapidly today. The main thing is to catch the wave of opportunities and stay ahead of the competition. It is enough to go to Instagram to see not just the accounts of retail stores of PU women's shoes, but full-fledged online stores with a streamlined ordering system through Direct.

Crisis is not a sales component

It is an external factor that increases or decreases sales. It is important to adapt to new market conditions so that you do not have to cut orders. You need to go not with the flow, but in the direction you need.

December 8, 2020